In an exciting development poised to reshape the fintech landscape in West Africa, Gozem, a prominent Togolese startup, is set to launch Gozem Money in Q4 2024.
This innovative financial service is part of Gozem’s broader vision to enhance its “super app” model, which integrates transportation, logistics, and now financial services into one seamless platform.
What is Gozem?
Founded in Togo, Gozem has quickly established itself as a key player in the region’s digital economy.
Known for its versatile app that connects users with motorbike taxis (moto-taxis), e-commerce, and delivery services, Gozem aims to improve the quality of life for local communities through efficient digital solutions.
With operations spanning several Francophone West African countries—including Benin, Cameroon, and Gabon—Gozem is now set to revolutionize how people manage their finances.
Enter Gozem Money
The upcoming launch of Gozem Money marks a pivotal expansion into the fintech sector. Raphael Dana, co-founder at Gozem, stated:
“Gozem – Africa’s Super App and NSIA Banque Togo are thrilled to announce the imminent launch of Gozem Money. This unique fintech offering, operated by Gozem, marks a significant milestone in the region. With the introduction of Gozem Money, the African startup aims to expand its offerings and strengthen its ecosystem with innovative fintech products while providing users with a seamless experience in an integrated and secure environment.”
Starting from the fourth quarter of 2024, customers in Togo will be able to use the Gozem wallet for various financial transactions, including paying bills, making purchases both within and outside the Gozem ecosystem, transferring money to other users, and efficiently managing their personal finances.
A major player in daily life
With its transport and delivery services, Gozem has become a major player in the daily lives of its customers. Thousands of people use the super app every day for transportation and shopping, generating significant financial flows.
Dana emphasized that:
“This new wallet unequivocally reaffirms Gozem’s core values of innovation to enhance lives and its ongoing role in the digital transformation of the continent.”
Strategic goals and operational plans
The launch of Gozem Money is not just about adding another feature to the app; it represents a strategic initiative aimed at positioning Gozem as a formidable competitor in the rapidly growing African fintech market.
To ensure a successful rollout, Gozem is partnering with NSIA Banque to develop a robust framework for Gozem Money. Key operational plans include:
- Market expansion: The initial focus will be on Togo, with ambitions to scale into additional markets based on user demand.
- Technology development: Enhancements to the app’s infrastructure will support seamless financial transactions.
- Sustainability initiatives: Gozem aims to promote environmentally friendly practices, such as encouraging the use of electric bikes among drivers.
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